T20, IPL among biggest sports stories of 2008
From the Guardian's '21st Century Sport': A year on:
Twenty20: Auctions, helicopters and India's big win
In September 2007, India's victory over Pakistan in the final of the first World Twenty20, played in Johannesburg, drew a worldwide TV audience of more than 400 million. India had caught the Twenty20 bug and this was the catalyst for the Indian Premier League, launched last spring. The IPL has changed world cricket for ever.
'Cricket is a religion in our country,' said Lalit Modi, who dreamed up the IPL with a senior executive from IMG, the sports marketing group. Modi sold the TV rights, for a league in which not a ball had been bowled, for $1.026bn. He lured India's richest men and Bollywood's A-list to the IPL player auction, one of the strangest events of the year. Franchise owners spent $35m in eight hours of bidding. The first tournament ended in June, but its aftershocks are still being felt as cricket governing bodies around the world race to create new properties to take to market. The second World Twenty20 is in England next June and the unloved ICC Champions Trophy will become another 20-over competition in the West Indies in 2010.
ESPN Star, the Asian pay-TV broadcaster, paid nearly $1bn for rights to the Twenty20 Champions League, a new competition for first-class sides rather than countries, though that has been postponed because of the terrorist attacks in Mumbai. Most of the money goes to India, Australia and South Africa, with England picking up scraps. The deal puts further pressure on English cricket. The Indians have the economic power and they are using it to change the cricket calendar.
England will almost certainly have to move or give up their May Test matches, releasing their best players to the IPL, and have pinned all their Twenty20 hopes on a new domestic competition (due in 2010) and their deal with the Texan billionaire, Sir Allen Stanford, to play T20 in Antigua. There was outrage when Stanford promoted that five-year deal by landing a helicopter at Lord's and showing off $20m in $50 bills in a Perspex box an event that matched the IPL auction for novelty value. Money talks. The biggest winners are India and all the players who get IPL contracts. To many cricket followers the biggest loser is the game itself, with Test cricket under threat.
Plus Half of England's players say they would retire from international cricket if it was the only way of clearing the way to play in the IPL. The ECB talk of hosting 'foreign' Test matches at Lord's. Pakistan and Australia have both discussed the idea. Pakistan move all home one-day games to Dubai for three years from 2009.
