Report: IPL takes the life out of cinema, theatres, TV

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For the past two weeks, we have been saying that the Indian Premier League is off to a hugely successful start and is taking India by storm. However, you don't have take our word for it. The Economic Times reports:

The ongoing Indian Premier League (IPL) matches have virtually taken the life out of cinema theatres and television programmes....
Star Plus sources said the fresh Television Audience Measurement (TAM) ratings are expected in a day or two. However, till April 22, the IPL dominated the TAM ratings.

This entry was posted by Adam Rabiner on Thursday, May 1. 2008 at 03:33. You can leave a response, or trackback from your own blog. All new comments are subject to moderation before being displayed.

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February '10

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