Live Current Media Inc. (OTCBB:LIVC), a media company built around content and commerce destinations, announces that Global Cricket Ventures (“GVC”), a joint venture between Live Current and NetlinkBlue Holding, launched Cricket.com Fantasy Cricket on Oct. 9, 2008 to coincide with the start of the 2008 India-Australia cricket series in India.
This is the first major product launch at Cricket.com, which is being developed as the premier DestinationHub™ for the world's more than one-billion cricket fans. Fantasy Cricket has already registered more than 750 team entries in the first 24 hours of operations as a result of the immense global popularity of cricket and the large amounts of direct navigation traffic to Cricket.com, the world’s most intuitive online cricket brand. Going forward, Cricket.com Fantasy Cricket will be tailored for use on mobile devices and all major social networking communities, and follows the successful launch of GCV's Facebook Fantasy Cricket in spring 2008, which became the leading fantasy cricket program on Facebook.
In another important growth-focused development, Global Cricket Ventures has appointed Alex Chamberlen as Chief Revenue Officer, effective immediately. Mr. Chamberlen has fifteen years of media experience, most recently as Global Head of Sales for Cricinfo.com from Sept. 2004 to Aug. 2007. Mr. Chamberlen was an integral member of Cricinfo’s management team and helped to drive the business forward, culminating in its acquisition by ESPN. Prior to Cricinfo.com, Mr. Chamberlen was a Business Development Director at CNN International, an AOL Time Warner company.
Mark Melville, Chief Corporate Development Officer, Live Current and acting CEO, Global Cricket Ventures, said, "Fantasy sports is clearly a huge business and, as importantly, highly engages with users. There are now more than 27 million fantasy sports players in the United States alone, with annual revenue between $800 million to $1 billion. The fantasy game is just the first step in cricket.com becoming the ultimate destination for the passionate, global cricket community.”
“GCV is incredibly excited, and fortunate, to have Alex join the team and to drive the commercialization of the venture. Alex’s history within the cricket market and with blue-chip media companies bodes well for GCV’s growth. I look forward to working with Alex to rapidly grow the venture,” he added.
On September 27, 2008, GCV also launched www.bcci.tv, the official online home of the Board of Control for Cricket in India (“BCCI”) and Indian cricket. BCCI.tv represents the best online location to follow today’s India-Australia Tour as well as future Indian cricket matches. The site offers exclusive video highlights, photographs and breaking news and interviews.
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