Big TV pays $31.1M to be official IPL sponsor
Monday, August 11. 2008
Posted by Adam Rabiner
India's contentSutra reports:
Big TV, Reliance ADAG’s to-be launched DTH service has bagged the official DTH partnership rights for the IPL for Rs 137 crore ($31.16 million) for four years. According to BS, the only other contender was Airtel’s rival DTH service, Digital TV, which had put in a bid of $30.28 million (Rs 127 crore) for the same term. This doesn’t mean Big will hold rights for DTH, the telecast rights are with the World Sport Group, for which they had paid $1 Billion, for 10 years. Big TV will be the official DTH sponsor, just like Pepsi is the official beverage and Kingfisher, the official airline.
