IPL TV ad rates expected to jump 50% for 2nd season

Friday, July 18. 2008
Posted by Adam Rabiner

In addition to our press release about IPLT20.com's dominance in the sports category among mobile users, as well as the massive opportunity for mobile applications and services in the Indian market, here is more exciting IPL news today:

In the wake of a hugely successful first season, the television advertisement rates for the second edition of the Indian Premier League (IPL) are expected to increase by 40 to 50 per cent, say analysts.

Source: Business Standard