'Bowling for Cricket Brands'
The IPL and BCCI are the focus of a Brandchannel.com report on the huge and lucrative Indian cricket market:
Cricket's branding is being repositioned by the Board of Control for Cricket in India (BCCI), through the Indian Premier League (IPL).
It’s the most in-your-face sports commercialization and branding exercise to date, where every team—down to individual players—has the ability to be branded and utilized as an endorsement vehicle to sell products from FMCG (fast moving consumer goods), and apparel and electronics, to telecom and banking services. Moreover, corporations like Reliance Industries and United Breweries Ltd. that have bought IPL teams, will use the league and the players to promote their brands. By capitalizing on the vast numbers of fans and their high level of enthusiasm for the game, the new campaign is comparable in size and scope to the National Football League (NFL) in North America and the English Premier League for football (soccer, for US readers).
Please read the whole thing HERE.
