Hello from the auctomatics

Thursday, March 27. 2008
Posted by Harjeet Taggar

We're incredibly excited to have announced our acquisition by Live Current Media. After the mad rush finalizing things over the past few weeks, it's a great feeling to start making our vision for Live Current Media a reality.

Our decision to join the Live Current Media family was not made lightly. We've had an amazing time working on auctomatic over the past year. We've been lucky to have some fantastic investors on our side and we've created a working environment that has left users commenting "you've built more this past week than the other selling tools I've used have built in the past year". Finding a team that really gels under pressure isn't easy and tinkering with it always brings some element of risk.

However we quickly realized after meeting the Live Current Media team in person, that working with them represented a truly special opportunity. There's no doubt Live Current Media has some exciting resources at its disposal but for us, the decision was always going to be based on the people involved. The more time we spent with Geoff, Mark and Jonathan the more we realized there was a potentially fantastic fit here. Other exciting acquisition offers were put on the table but nowhere else did we feel the natural chemistry we had with the Live Current Media team.

We feel that we bring the perfect complement to what already exists here. Building a successful Internet company needs a balance between intense product focus and the ability to execute on broader business and distribution opportunities when they arise. The Internet is our passion and there's nothing we love more than building great web products. We can't wait to start building on some of the amazing resources we have available to us at Live Current. These are exciting times for everyone and we'll be sure to stay plenty vocal on this blog to keep you posted with what's happening inside Live Current Media HQ .

You don't have to take our word for it...

Thursday, March 27. 2008
Posted by Becky Porter

This week we took Live Current to the street to share the strategy and opportunity with media in the US, Canada, Ireland and the UK. This was the true litmus test. Leading technology and business media, bloggers and columnists have now had the chance to kick the proverbial Live Current tires, consider the company's transition to a true media player that is actively scaling its assets into thriving destinations and profitable businesses.

Here's what they think:

CNET News.com: "Canadian media company buys Auctomatic for $5 million"
VentureBeat: "Communicate.com buys e-commerce startup Auctomatic, to relaunch top domains"
Mashable:
"Communicate.com Re-Brands, Acquires Auctomatic"
Seattle Times: "B.C. firm shifts from domain-name game"

This is what we've acquired

Thursday, March 27. 2008
Posted by Adam Rabiner

From the blog of Chris Sacca, a venture investor, company advisor and former Head of Special Initiatives at Google:

Thank You, Auctomatic

Today, my portfolio company Auctomatic announced their sale to Canadian acquirer Live Current Media. There are so many things I could type after working with the founders this past year, countless lessons learned. However, typing from the back of a cab in Los Angeles on an EV-DO connection, I figure I have sufficient battery for just one real message -- thank you...

Please view the full post at Chris' blog, 'What is Left?' to hear this Valley insider's perspective on the very talented Auctomatic team.