To build something incredible
Today is a big day for us. First, we have shed our old skin and emerged as Live Current Media Inc, an Internet commerce and content company. Congratulations to everyone at Live Current on working so hard to get us to the starting line. Truly, a great team effort.
Next, we're extremely fortunate to have the Auctomatic team join us. These guys are incredibly bright and bring with them product and technology expertise, connections and start-up mentality. Moreover, they are completely aligned with the vision.They understand that in a world of infinite choice, in a world in which 100s of companies are launched every week, success comes by reaching your audience cost effectively and providing them with an experience that exceeds their expectations at every encounter point. Like the strategy we've set into motion, they see Live Current as a platform for building industry defining experiences.
The Auctomatic team adheres strictly to the philosophy that the only way to build successful products is by placing the user experience above all other considerations. They'll apply this disciplined approach to the raw potential of the Live Current portfolio. Take perfume.com for example. Fragrance is a huge category with tons of opportunity. We have an incredible opportunity to transform that brand into a community/commerce experience that emulates the best of Totalbeauty.com, eBay.com, Amazon.com and Zappos. Or Cricket.com. Can we build cricket.com into the world's most engaging sports experience with a massive base of passionate fans - a powerful, rich experience that leaves sites like nfl.com, cbs march madness, mlb on the sidelines? What about other assets like Call.com? Could that become a web-based version of Skype? Or Communicate.com? Perhaps that can become a communications console that manages all our communication needs in a nuanced, seamless and highly productive way? All of this is going to take time. But I'm excited by traction that perfume.com continues to gain. I'm excited by the capability and talent we are attracting. I'm confident that we'll be able to build something incredible. And that starts with having the right group of people around the table and time to get things pointed in the right direction. So, again, welcome Auctomatic.
And welcome to the new Live Current Media Inc. Buckle up folks. It's going to be a great ride.
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