Wednesday, October 7. 2009
PERFUME.COMNEWS AND TRENDS - OCCASIONSEstée Lauder Launches Breast Cancer Awareness MonthThe loved and influential women in our lives are at risk.
About 1 in 8 American women will be diagnosed with breast cancer next year. Of these, about 40,000 will die. In North America, breast cancer death rates are higher for women than those of almost any other cancer. And so each year, the month of October is dedicated to raising money and awareness for breast cancer research and prevention.
This year, the founder of Estée Lauder, Mrs. Evelyn H. Lauder, welcomed a large pink-laden crowd to the fashion house's headquarters in NYC, for the official launch of the worldwide October Breast Cancer Awareness Campaign 2009. Few realize that one of the fragrance world's leaders, the house of Estée Lauder, is also a forerunner in the fight against breast cancer.
In 1992 Mrs. Lauder co-created the now infamous pink ribbon to help raise breast health awareness and 85 million ribbons later, these sweet little advocacy tools are as legendary as the fashion house itself. For the Fall 2009 campaign, fifteen different associate companies of Estée Lauder are presenting a stock of products with partial sales proceeds going to the fight against breast cancer. At the NYC launch, the crowd of media and beauty bloggers browsed through tables of showcased product while sipping pink lemonade and munching on pink cupcakes and chocolate-dipped strawberries.
Some of the Estée Lauder fragrances offering proceeds to cancer research are the limited edition DKNY Cashmere Mist eau de parfum, Beautiful by Estée Lauder, Sean John's I Am King cologne, and Be Delicious Fresh Blossom by Donna Karan.
Even better for the million more who weren't in attendance, Perfume.com is showing its support of the fight against breast cancer by donating a portion of the proceeds of select pink perfumes to the National Breast Cancer Society. Shopping never felt so good!
Some of Perfume.com's PINK PERFUMES include:
Love Of Pink by Lacoste: Rosy hues dance around this gentle fruity floral scent intended for young romantics. Love Of Pink is soft and zest, with ruby orange and passion fruit warmed by musk and vanilla.
Rock'n Rose Couture by Valentino: Heady amounts of rose are challenged by a solid base of edgy bergamot, a fresh scent for the woman who is a rose on the outside and a rocker on the inside.
Brit Sheer by Burberry: A playful and joyful fragrance, with fresh citrus notes over soft florals and a base of musk and blond woods.
Ma Dame by Jean Paul Gaultier: A brilliant and electrifying fragrance for women, this scent is young, free-spirited and bold. A floral scent balanced by zesty citrus and romantic woods.
Kenzo Amour: A serene fragrance with a woody base, Kenzo Amour is both vibrant and gentle, with frangipani playing with vanilla, cherry blossoms and rich woods.
Euphoria by Calvin Klein: A sharp, seductive fragrance that contrasts exotic fruits with lush florals. Champaca flowers with liquid amber and crisp greens spells out the smell of sophistication.
Very Irresistible by Givenchy: An irresistible blend of sparkling fruity-floral notes, mixing with five varieties of rose.
Rockin Rio by Escada: An explosion of fresh citrus and a sugary heart of candy. A warm base with sandalwood and coconut milk add a relaxed and sensual essence.
